There are many fish in the pond; however, not the biggest ones get the most attention. Rather, it is the eye-catching, beautiful and colorful ones that we admire. By creating an employer brand, you become just that eye-catching company in the big pond of competitors. This allows you to position yourself as an attractive employer, attract attention and convince job seekers more quickly of your added value as an employer.
Why employer branding?
Applicants choose companies – not the other way around. That is why a strong employer brand is indispensable. Good employer branding enables companies to attract new employees more quickly and retain them in the long term.
What are EPPs?
Employer Value Proposition (EVP) refers to the unique selling points that your company offers to potential employees. The goal: to convince candidates that they are applying to a company with a unique working environment.