»When it is as easy to do the right thing as the wrong, why not gain the reputation of doing always what is exactly correct and in good form?«

This was a question asked by Lillian Eichler Watson back in 1922 in her book »Etiquette Problems in Pictures«. This is exactly what we do when we manage your job ads. What’s the right way to do it? Let us show you. Put the right vacancies in the right places.

Employer branding even existed in ancient Athens. You don’t believe us? Socrates scrutinised critically which statements genuinely contained information – in other words which ones were truly communicative. He said that every utterance should be checked by asking three questions in advance: Is it true? Is it good? Is it necessary? In this way he established the guidelines for a good employer brand.

Nowadays we also use methods and tools from the fields of sociology and psychology as well to ensure that your employer brand is based on well-founded academic expertise.

Thumbs up or hearts for the masses? Jane Maas opted for the latter – and achieved global success in terms of recognition.

The famous I- ♥️-NY logo had an enormously positive impact on the image of York in the 1970s – a city that was viewed critically at the time. It gradually came to be adapted by countless other cities around the globe.

Do you also want to optimise your maximum coverage? We have all the academic expertise behind the “likes” and the “hearts”.

Ernest Shackleton was famous for his excursions to the South Pole. On one of these trips into the unknown, he travelled in the Endurance. What many people are not aware of is that ‘endurance’ was firmly anchored in his family motto, too:

»Fortitudine Vincimus« (“by endurance we conquer”). In software development, endurance is the be-all and end-all: with our minds set on the ultimate goal, we’re never put off by setbacks. That’s why the motto applies to us as well: never again will you fail because of the software.